Privacy
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Information on data processing according to Art. 13 GDPR
We are pleased that you are visiting our homepage and thank you for your interest in our company. Dealing with our customers and interested parties is a matter of trust. The trust placed in us is very important to us and therefore the importance and obligation to handle your data with care and to protect it from misuse.
The Estrel Berlin specifically follows the EU General Data Protection Regulation and the current Federal Data Protection Act (BDSG). When using the internet, we follow the Telemedia Act (TMG) and the Telecommunications Telemedia Data Protection Act (TTDSG) of the Federal Republic of Germany to protect your personal data. In the following, we explain what information we collect during your visit to our websites and how it is used.
Name and address of the person responsible
The responsible person within the meaning of the GDPR and other national data protection laws of the member states as well as other data protection regulations is:
Estrel Tower Besitz GmbH & Co. KG
Sonnenallee 225
D-12057 Berlin
Germany
Tel.: +49 (0)30 68310
Fax: +49 (0)30 68312345
Mail: info@estreltower.com
Name and address of the data protection officer
The data protection officer of the data controller is:
Andreas Thurmann
DataSolution LUD GmbH
Isarstr. 13
D-14974 Ludwigsfelde
Germany
Tel.: +49 (0) 3378 202513
Mail: mail@hoteldatenschutz.de
General information on data processing
Scope of the processing of personal data
As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The collection and use of our users’ personal data regularly only takes place with the user’s consent. An exception applies in cases where it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by legal regulations.
Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing operations of personal data, Art. 6 (1) lit. a GDPR serves as the legal basis. When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures. If processing of personal data is necessary to comply with a legal obligation (statutory provisions) to which our company is subject (e.g. federal registration laws), Art. 6 (1) c GDPR serves as the legal basis. If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) f GDPR serves as the legal basis for the processing.
Data deletion and storage period
The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ceases to apply. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.
Contact form/e-mail contact
Description and scope of data processing
If there is a contact form on our website, it can be used for electronic contact. If you make use of this option, the data entered in the input mask will be transmitted to us and stored. These data are: Salutation, first name and surname, address, e-mail address, telephone number and the request.
Alternatively, it is possible to contact us via the e-mail address provided. In this case, your personal data transmitted with the e-mail will be stored.
Legal basis for data processing
The legal basis for the processing of the data is firstly our legitimate interest in the processing of data in the context of contacting the enquirer. If the contact is aimed at the conclusion of a contract, the additional legal basis for processing is in the context of a business initiation relationship or contractual relationship.
Purpose of the data processing
The data is used exclusively for processing the conversation. The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the submission process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.
Possibility of objection
You have the option to object to the processing of your data at any time. We have set up the e-mail address sales@estrel.com for this purpose.
We would like to point out that in the event of an objection, the conversation cannot be continued or we cannot make any offers etc.
All personal data stored in the course of contacting us will be deleted in this case.
Support, advice and advertising for corporate clients
Description and scope of data processing
For the support, advice and advertising of corporate customers, we collect and use the contact person, telephone number and postal address in addition to the business partner or also potential business partner. We obtain the information from various sources, either through an enquiry (e-mail or telephone), but also via events, trade fairs, business cards that our sales staff receive, etc.
In this context, the data will not be passed on to third parties.
Legal basis for data processing
The legal basis for processing the data is our legitimate interest in data processing. If the contact is aimed at concluding a contract, the additional legal basis for processing is the business initiation relationship or contractual relationship. To increase our services, we manage all data received in the CRM module of our central hotel software within the Estrel Hotel.
Purpose of the data processing
We use this contact data exclusively for our own purposes and for the needs-based design of our own sales activities.
Duration of storage
In principle, no deletion period is foreseen. However, if our sales department has not had any contact with the company contact within 3 years, the sales department will decide whether the contact person of the company contact will be deleted.
If the contact is a pre-contractual relationship (offer, booking or reservation request), the transmitted data will also be stored in our hotel software and used to execute the contract. If there is no contractual relationship, we delete the data after one year at the end of the year.
Possibility of objection
As a company contact, you have the option to object to the processing of your data at any time. We have set up the e-mail address sales@estrel.com for this purpose.
All personal data of the contact person that has been stored for the business partner will be deleted in this case.
Newsletter service
Description and scope of data processing
On our website, you have the option of registering for our newsletter service in various ways. If you take advantage of this option, the data entered in the input mask will be transmitted to us and stored. These data are: E-mail address, title, first name, last name, company, address and the type of newsletter.
If you register for a newsletter from our websites, the data will be stored in our newsletter tool: dailypoint der Toedt, Dr. Selk & Coll. GmbH, Augustenstr. 79, D-80333 Munich, Germany. The provider has undertaken to handle your transmitted data in accordance with data protection regulations. It takes all organisational and technical measures to protect your data.
If we otherwise receive an email address where the recipient clearly tells us that they would like to receive our newsletter, we will collect their details via the input mask on our website.
In this context, the data will not be passed on to third parties.
Legal basis for data processing
The legal basis for the processing of the data is the existence of the recipient’s consent. This is ensured by a double-opt-in procedure.
Purpose of the data processing
The processing of personal data is solely for the purpose of sending individual newsletters.
Duration of storage
The data will be deleted as soon as the newsletter service is cancelled.
Possibility of objection
As a recipient, you have the option to object to the processing of your data at any time. You can unsubscribe from the newsletter service with each newsletter. In addition, we have set up the e-mail address sales@estrel.com. Please let us know the e-mail address here.
Provision of the website and creation of log files
Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:
- Information about the browser type and version used
- The operating system of the user
- The IP address of the user
- Date and time of access
- Websites from which the user’s system accesses our website
- Websites that are accessed by the user’s system via our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user. Personal user profiles cannot be formed. The stored data is only evaluated for statistical purposes.
Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is the processing for the protection of our legitimate interest, i.e. by Estrel Berlin.
Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
Our legitimate interest in data processing also lies in these purposes.
Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.
Possibility of objection and removal
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
Use of cookies and scripts
Description and scope of data processing
Cookies are small files that enable us to store specific information related to you, the user, on your computer while you are visiting one of our websites. Cookies help us to determine the frequency of use and the number of users of our website, as well as to make our offers as convenient and efficient as possible for you. You can find more information about the cookies we use in our Cookie Policy.
We also use cookies on our website that enable an analysis of the user’s surfing behaviour. The following data can be transmitted in this way: Search terms entered, frequency of page views, use of website functions. The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the user. When accessing our website, the user is informed about the use of cookies for analysis purposes and his or her consent to the processing of personal data used in this context is obtained. In this context, a reference to this data protection declaration is also made.
Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is our legitimate interest in data processing.
The legal basis for the processing of personal data using cookies for analysis purposes is the existence of a relevant consent of the user.
Purpose of the data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change. The user data collected through technically necessary cookies are not used to create user profiles.
Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer.
Duration of storage, possibility of objection and elimination
Cookies are stored on the user’s computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
Use of a cookie banner
Description and scope of data processing
Our website loads the consent manager of the company Cybot A/S, Havnegade 39, 1058 Copenhagen (hereinafter: cookiebot.com). We use this service to ensure, on the one hand, the full functionality of our website and, on the other hand, the privacy-compliant use of marketing and tracking tools on our website. In this context, your browser may transmit personal data to cookiebot.com.
Legal basis and purpose for data processing
The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. The legitimate interest lies in the error-free functioning of the website. The data is deleted as soon as the purpose of its collection has been fulfilled. Further information on the handling of the transmitted data can be found in the privacy policy of cookiebot.com. You can prevent the collection and processing of your data by cookiebot.com by deactivating the execution of script code in your browser or installing a script blocker in your browser.
The following information is stored in our Cookiebot account:
- The user’s IP address in anonymised form (the last three digits are set to “0”).
- Date and time of consent.
- User’s browser.
- The URL from which the consent was sent.
- An anonymous, random and encrypted key value.
- The user’s state of consent, which serves as proof of consent.
The key and consent status are also stored in the user’s browser in the cookie “CookieConsent” so that the website can automatically read and respect the user’s consent in all subsequent page requests and future user sessions for up to 12 months. You have the option to view and change your level of consent at any time. You can find this further down on this page.
By law, we may store cookies on your device if they are strictly necessary for the operation of this site. For all other cookie types we need your permission. This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages. You can change or withdraw your consent at any time from the cookie statement on our website.
Use of analysis and tracking tools
Google Analytics
Our website uses Google Analytics, a web analysis service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookies about the use of this website by the users is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymisation is active on this website.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. Users may also prevent the collection of data generated by the cookie and relating to their use of the website (including their IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent the collection of data by Google Analytics within this website in the future. This will place an opt-out cookie on your device. If you delete your cookies, you must click this link again.
Deactivation of Google advertising
(http://www.google.com/privacy_ads.html) or on the deactivation page of the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp).
Google Tag Manager
We use Google Tag Manager provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags through one interface and allows us to control the exact integration of services on our website
This allows us to flexibly integrate additional services to evaluate user access to our website.
The use of Google Tag Manager is based on our legitimate interests, i.e. interest in optimising our services.
The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Tag Manager.
Use of social media plugins
The use of social media plugins is in the interest of an appealing presentation and expansion of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
Use of Facebook plugins
Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can recognise the plugins by the logo on our page. You can find an overview of the plugins here.
We have no influence on the data collection and further processing by Facebook. Furthermore, it is not apparent to us to what extent, where and for how long the data is stored, to what extent Facebook complies with existing deletion obligations, what evaluations and links are made with the data and to whom the data is passed on. If you would like to avoid Facebook processing personal data that you have transmitted to us, please contact us by other means.
You can find more information on this in Facebook’s privacy policy. If you do not want Facebook to be able to assign your visit to our pages to your user account, please log out of your respective user account!
Facebook fan page
On our Facebook fan page at: https://www.facebook.com/estrelberlin we use plugins from the provider Facebook.com, which are provided by the company Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304 in the USA.
By using the fan page, data is forwarded to the Facebook servers, which contain information about your visits to our fan page. For logged-in users, this results in the usage data being assigned to their personal Facebook account. As soon as you actively use the Facebook plugin as a logged-in Facebook user, e.g. by clicking on the “Facebook” logo or using the comment function, this data is transferred to your Facebook account and published. You can only avoid this by logging out of your Facebook account first.
We do not know exactly what data Facebook stores and uses. As a user of the fan page, you must therefore expect that Facebook also stores your actions on the fan page without gaps.
Otherwise, the General Terms of Use of Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland apply.
The legal basis for this data processing is Art. 6 para. 1 lit. a, f) GDPR.
Every person depicted as well as other third parties have the possibility to object to the publication of their personal data (photos) at any time. We have set up the e-mail address sales@estrel.com for this purpose. The right to object applies in particular to the publication of pictures for the future.
It can always happen that we accidentally publish pictures of people where no consent has been given. If publication is not desired, we will immediately do everything possible to comply with your right. In the case of group pictures, we reserve the right to distort faces.
Use of Twitter plugins
Our website uses social plugins (“plugins”) of the social network of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The Twitter button leads the user via a link to our Twitter page. No data is transferred from our website to Twitter when the user visits our website.
The plugin is marked with a Twitter logo and can be activated directly by the user. If you activate it and are logged into your Twitter account, you can link the content of our pages on your Twitter profile. This allows Twitter to associate the visit to our pages with your user account if the plugin is activated. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter.
Further information on this can be found in Twitter’s privacy policy.
Use of Instagram plugins
The “Instagram button” is used on this website. When you access this website, your browser establishes a connection to servers of the social network Instagram, offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA.
When you visit our pages, a direct connection is established between your browser and the Instagram server via the plugin. Instagram thereby receives the information that you have visited our site with your IP address. If you click the Instagram button while you are logged into your Instagram account, you can link the content of our pages on your Instagram profile. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
For more information, please see Instagram’s privacy policy.
Protection of minors
This service is mainly aimed at adults. We do not currently market any specific areas for children. Accordingly, we do not knowingly collect age-identifying information, nor do we knowingly collect personal information from children under the age of 16. However, we caution all visitors to our website under the age of 16 not to disclose or provide any personally identifiable information through our service. In the event that we discover that a child under the age of 16 has provided us with personal information, we will delete the child’s personal information from our files to the extent technically feasible.
Rights of the data subject
If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:
- You have a right to information about the personal data stored about you, about the purposes of processing, about any transfers to other bodies and about the duration of storage.
- If data is inaccurate or no longer necessary for the purposes for which it was collected, you may request that it be corrected, erased or restricted from processing. Where provided for in the processing procedures, you may also consult your data yourself and correct them if necessary.
- If your particular personal situation gives rise to grounds for objecting to the processing of your personal data, you may object to such processing insofar as it is based on a legitimate interest. The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.
- If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object to the processing for direct marketing or profiling purposes, the personal data concerning you will no longer be processed for these purposes.
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
If you have any questions about your rights and how to exercise them, please contact the data controller or the data protection officer.
Right to complain to a supervisory authority
As a data subject, without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your residence or of the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes data protection.
The supervisory authority to which the complaint is submitted will inform you of the status and outcome of your complaint, including the possibility of a judicial remedy.
More information can be found on the website of the Federal Commissioner for Data Protection and Freedom of Information.
Security
The Estrel Berlin uses technical and organisational security measures in accordance with Art. 32 GDPR in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our security measures are continuously improved in line with technological developments. Access is only possible for a few authorised persons and persons who are obliged to provide special data protection and who are involved in the technical, administrative or editorial care of data.
Updating and modification
We reserve the right to change, update or amend this privacy notice at any time. Any revised information on data processing will only apply to personal data collected or modified after the effective date.
Status | January 2023
Berlin